Rau Kev Txhim Kho Yav Tom Ntej Ntawm Cov Khoom Noj Khoom Haus Thiab Kev Noj Qab Haus Huv Kev Lag Luam

Tom qab ntsib qhov "muaj nuj nqis thiab kev noj qab haus huv xwm txheej" thiab tus kabmob tshiab tshiab, nrog rau kev tawm tsam ntawm kev noj qab haus huv hauv tebchaws thiab kev noj qab haus huv xav tau dua, kev lag luam khoom noj qab haus huv tau pib ntawm txoj kev ntawm ob txoj kev sib tw ntawm kev hloov pauv thiab rov qab los txij li xyoo 2021.

Nyem mus yuav cov organic cistanche Khoom noj khoom haus thiab khoom noj qab haus huv

Raws li cov tub ntxhais hluas tau them nyiaj ntau thiab ntau dua rau kev saib xyuas kev noj qab haus huv, cov qauv ntawm pawg neeg siv khoom thiab kev yuav khoom hauv khw noj qab haus huv kuj tau hloov pauv. Kev noj zaub mov noj qab nyob zoo hauv Suav teb tau qhia txog kev hluas dua, thiab cov khoom noj qab haus huv tau dhau los ua khoom noj txom ncauj thiab npaj txhij.

01 pawg neeg siv khoom yau

Lub post-90s thiab post-00s yog hu ua tiam uas "hlub lub neej zoo li kub". Raws li cov ntaub ntawv los ntawm Zhiyan Consulting Report, tam sim no kev noj qab haus huv thiab kev noj qab haus huv kev lag luam hauv Suav teb tau tshaj li ib trillion yuan, cov neeg nyob hauv nroog nruab nrab siv ntau dua 1,000 yuan ib xyoos rau kev noj qab haus huv thiab kev noj qab haus huv, thiab feem ntau ntawm cov tub ntxhais hluas hnub nyoog 18-35 yog siab li 83.7 feem pua. Cov tub ntxhais hluas tsis tsuas yog xav daws cov teeb meem kev noj qab haus huv xwb, tab sis kuj tsis xav kom tso tseg txoj kev ua neej nyob yav dhau los, yog li lawv tau tsom mus rau cov zaub mov noj qab haus huv.

Raws li "Post-90's Health Diary" tso tawm los ntawm Ipsos, kev noj qab haus huv ntawm lub siab (26 feem pua), kev tswj lub cev (22 feem pua), thiab kev pw tsaug zog (14 feem pua) yog peb qhov kev xav tau kev noj qab haus huv saum toj kawg nkaus ntawm kev tshaj tawm {{ 4}}s. Lawv nrhiav tib lub hauv paus chiv keeb ntawm cov tshuaj thiab zaub mov thiab tuav ob qho tib si sab hauv thiab sab nraud. Nyob rau tib lub sijhawm, lawv feem ntau ntseeg tias kev xaiv cov khoom noj thiab cov khoom noj tuaj yeem cuam tshuam kev noj qab haus huv. Ntawm cov khoom noj rau kev siv sab hauv, cov khoom noj qab haus huv tau dhau los ua ib qho ntawm ntau txoj kev xaiv, thiab qhov kev loj hlob yuav ncav cuag 40 feem pua ​​​​ntawm xyoo 2020.

02 Cov khoom noj muaj txiaj ntsig ushers hauv nthwv dej

"Punk kev kho mob" tau dhau los ua microcosm ntawm txoj kev ua neej ntawm cov neeg tiam tshiab. Txawm li cas los xij, cov tub ntxhais hluas cov neeg siv khoom xav tau cov khoom noj qab haus huv sib txawv heev ntawm cov neeg laus thiab cov laus. Lawv tsis kam noj cov khoom noj qab haus huv xws li noj tshuaj, tab sis nyiam cov khoom noj khoom haus uas qab thiab yooj yim li khoom noj txom ncauj, thiab muaj kev noj qab haus huv. Tuam Tshoj cov tuam txhab lag luam tsom mus rau qhov sib txawv ntawm cov khoom noj khoom haus. Tam sim no, muaj ntau yam khoom noj khoom haus xws li jelly, jelly, thiab cov dej haus hauv lub raj mis uas ntxiv cov vitamins, txhim kho kev tiv thaiv, thiab txhawb kev pw tsaug zog, suav nrog Amway, Babycare, thiab Infinitus. Cov npe nrov tshaj plaws ntawm lawv tau ua layouts hauv daim teb no.

03 Kev tshawb fawb tshiab thiab kev tsim khoom lag luam tau tshwm sim

Qhov sib txawv ntawm cov khoom noj khoom haus thiab kev noj qab haus huv cov khoom noj txom ncauj kuj tau coj cov khoom lag luam tshiab nyob rau hauv cov khoom lag luam sab saud thiab qis qis ntawm cov khoom noj khoom haus thiab kev noj qab haus huv kev lag luam, thiab ntau npaum li cas ntawm kev tsim kho tshiab yog qhov pom tseeb tshaj plaws. Capsules thiab hmoov ntawm cov zaub mov noj qab haus huv yog qhov tsis yooj yim rau noj. Kev noj qab haus huv cov zaub mov noj zaub mov hauv daim ntawv ntawm "tshuaj" hloov mus rau qab zib, cov dej haus hauv lub raj mis, thiab lwm yam khoom noj txom ncauj uas cov tub ntxhais hluas nyiam, thiab ntau tus neeg tau txais kev pab hluas tau tshwm sim. cov khoom tshiab. Rau kev tsim kho tshiab ntawm cov khoom siv kho mob uas hloov pauv mus rau cov hluas, cov khoom "lub teeb noj qab haus huv" cov khoom noj qab haus huv, kev lom zem, thiab yooj yim sib koom, ntxiv rau cov khoom noj rau cov tub ntxhais hluas nyiam los ntawm kev ntim khoom, hom zaub mov noj qab haus huv no tsis tsuas zoo li khoom noj txom ncauj xwb tab sis kuj muaj kev lom zem sib koom. social cwj pwm.

Raws li Tuam Tshoj National Food Industry Association, qhov kev cia siab rau kev lag luam gummy vitamin yog qhov zoo, nrog kev loj hlob txhua xyoo ntawm kwv yees li 6 feem pua, thiab xav tias yuav loj hlob los ntawm kwv yees li US $ 3.1 nphom hauv 2018 mus txog kwv yees li US $ 5.8 nphom hauv 2029. Ntawm lawv, cov poj niam muaj kev noj ntau ntawm cov vitamins gummy, thaum cov menyuam yaus yuav yog cov neeg siv khoom tseem ceeb ntawm cov vitamin gummy los ntawm 2024. Nrog rau kev nce ntxiv ntawm cov neeg siv khoom noj qab haus huv, tseem muaj ntau qhov chaw rau kev loj hlob ntawm cov khoom noj khoom haus thiab kev noj qab haus huv. zaub mov kev lag luam tshiab, uas yog deb ntawm kev txwv rau kev lag luam hotspots xws li cov suab thaj ua haujlwm, jelly, thiab dej qab zib ua haujlwm.

04 Probiotics kev lag luam yuav zoo siab txais tos cov tshuab

Raws li ib qho ntawm cov khoom noj khoom haus loj tshaj plaws thiab kev saib xyuas kev noj qab haus huv nyob rau xyoo tas los no, cov khoom siv probiotic muaj ntau yam txiaj ntsig kev noj qab haus huv uas tau raug tshawb fawb thiab tshuaj pov thawj, yog li lawv muaj kev cia siab rau kev lag luam rau ntau yam kev siv. Txij li thaum pib ntawm lub xyoo no, cov kev lag luam nce toj thiab qis hauv Tuam Tshoj txoj kev lag luam probiotics, xws li Ketuo Biology, Runwu Biotechnology, Livzon, thiab BY-HEALTH, tau nce lawv txoj kev xa mus rau hauv kev tshawb fawb thiab kev loj hlob ntawm kev lag luam. Daim ntawv thov thiab kev loj hlob ntawm kev lag luam probiotics muaj xws li cov khoom noj thiab dej haus zoo tib yam rau cov khoom noj uas siv tau thiab cov khoom kho mob. , thiab tom qab ntawd nthuav dav mus rau thaj chaw ntawm cov kab mob muaj sia nyob.

Raws li cov ntaub ntawv tshiab los ntawm Euromonitor International, lub ntiaj teb probiotics kev ua lag luam muaj nqis txog 40 billion euros (kwv yees li 300 billion yuan) hauv 2019. Tuam Tshoj txoj kev lag luam probiotics muaj qhov nruab nrab txhua xyoo kev loj hlob ntawm kwv yees li 15 feem pua ​​thiab xav tias yuav ncav cuag qhov loj ntawm kev lag luam. ze li ntawm 90 billion yuan nyob rau hauv 2022. Raws li Tuam Tshoj qhov kev thov rau cov khoom probiotic tau nce ntau, probiotics kuj tau ua rau muaj kev loj hlob.

05 Lub tuam txhab Pharmaceutical's cross-border layout functional food

Xyoo 2021, Tuam Tshoj cov chaw muag tshuaj yuav ua rau lawv cov kev nqis tes ua hauv kev lag luam hla kev noj qab haus huv thiab khoom noj khoom haus. Raws li keeb kwm yav dhau los ntawm kev lag luam tshuaj, xws li cov nqi kho mob tswj hwm, kev sib tw nqi txiav, thiab kev saib xyuas kom muaj zog, cov txiaj ntsig ntawm cov tuam txhab tshuaj tau maj mam poob qis, thiab lawv tau pib nrhiav cov txiaj ntsig tshiab. Cov tuam txhab lag luam xws li Tongrentang, Guangzhou Pharmaceutical Baiyunshan, Kangenbei, Harbin Pharmaceutical, Sunflower Pharmaceutical, Xiuzheng, Renhe, thiab lwm yam ntxiv mus ua kom lawv muaj nyob rau hauv cov khoom noj khoom haus loj. Muaj kev sib raug zoo ntawm kev lag luam tshuaj thiab kev lag luam zaub mov noj qab haus huv, thiab qhov chaw nkag ntawm kev lag luam khoom noj khoom haus yog qhov tsawg, thiab kev lag luam cov nyiaj tau los yog ntau heev. Yog li ntawd, ntau lub tuam txhab tshuaj tau nkag mus rau hauv kev lag luam khoom noj khoom haus thoob plaws ciam teb, thiab ntau tshaj li ib nrab ntawm cov tuam txhab teev npe uas ua haujlwm nrog cov khoom noj qab haus huv tau dhau los ntawm cov tswv yim kev lag luam, nthuav tawm cov kab lag luam, thiab lwm txoj hauv kev uas tau ua cov nyiaj tau los ntawm cov khoom lag luam kho mob. ntu ze rau theem nruab nrab ntawm qhov thib ob echelon ntawm cov tuam txhab loj.

06 Digital Transformation and Upgrading of Marketing Model

Nrog rau qhov nrov hauv Is Taws Nem hauv Is Taws Nem, cov channel hauv online ntawm cov khoom kho mob tau ntes ib puag ncig tshiab ntawm cov nyiaj faib tawm, thiab zoo haum rau cov kev xav tau ntev ntawm cov neeg siv khoom kho mob, thiab nws txoj kev loj hlob sai heev. Cov kev hloov pauv hauv pawg neeg siv khoom ntawm cov khoom siv kho mob kuj tau hloov pauv hauv cov qauv kev muag khoom mus rau qee yam. Raws li kev lag luam txheeb cais, tus qauv muag ncaj qha tseem yog tus qauv tseem ceeb ntawm kev muag khoom noj qab haus huv. Txawm li cas los xij, txoj kev lag luam e-lag luam yog txoj kev loj hlob sai tshaj plaws, loj hlob los ntawm 3.4 billion yuan hauv 2011 txog 25 billion yuan hauv 2015, nrog kev loj hlob txhua xyoo ntawm 65 feem pua.

Qhov nce ntawm "nyob khw" tau coj ntau yam kev lag luam kho mob kom nce lawv cov peev txheej hauv kev lag luam online, coj txoj hauv kev txhim kho tshiab thiab kev noj qab haus huv cov ntsiab lus rau kev lag luam. Amway, BabyCare, Infinitus thiab lwm lub tuam txhab muag ncaj qha ntawm cov khoom kho mob tau npaj cov tswv yim rau kev hloov pauv kev lag luam digital, nce kev teeb tsa hauv Is Taws Nem, thiab sib txuas muag ncaj qha nrog cov khw muag khoom tshiab thiab e-lag luam. Cov ntaub ntawv qhia tau hais tias yuav luag ib feem peb ntawm cov tuam txhab muag ncaj qha tag nrho tau hais txog kev hloov pauv digital thiab hloov kho dua tshiab, tsim qee cov qauv siv rau kev koom ua ke ntawm kev lag luam e-lag luam thiab kev muag khoom ncaj qha, uas tseem yuav dhau los ua qhov tseem ceeb rau kev lag luam muag ncaj qha rau. nthuav qhov chaw ua lag luam yav tom ntej.

Nyob rau hauv lub siab ntawm lub neej niaj hnub hauv nroog, cov teeb meem kev noj qab haus huv yog qhov tseem ceeb. Cov khoom kho mob tsis yog tsuas yog cov khoom tsim nyog ntawm cov neeg laus xwb, tab sis kuj yog cov kev xav tau nruj ntawm cov "cov tsiaj hauv zej zog". Nrog rau kev nthuav dav ntawm pab pawg neeg siv khoom noj qab haus huv, kev lag luam khoom noj khoom haus tau maj mam nkag mus rau 100 billion kev lag luam. Raws li cov ntaub ntawv los ntawm iiMedia Kev Tshawb Fawb, los ntawm 2013 txog 2020, qhov ntsuas ntawm Tuam Tshoj cov khoom kho mob kev lag luam tau loj hlob los ntawm 99.3 billion yuan mus rau 250.3 billion yuan thiab xav tias yuav ncav cuag 270.8 billion yuan hauv 2021, qhia tag nrho cov qauv ntawm kev nthuav dav ntxiv.

iiMedia Consulting cov kws tshuaj ntsuam xyuas ntseeg tias cov neeg siv khoom hauv Suav teb tau hloov pauv hauv lawv cov tswv yim noj thiab txaus siab noj zaub mov noj qab haus huv. Cov khoom noj khoom haus kev noj qab haus huv yuav maj mam hloov los ntawm cov khoom siv xaiv rau cov khoom siv yuav tsum xaiv, thiab cov khoom noj noj qab haus huv kuj tseem maj mam los ntawm cov khoom siv high-end thiab khoom plig rau cov khoom tseem ceeb rau kev noj haus. Tag nrho cov xwm txheej no yuav txhawb kev loj hlob ntawm tag nrho kev lag luam loj ntawm cov khoom kho mob hauv Suav teb.

Cistanche noj qab haus huv yog dab tsi?

Cistanche noj qab haus huv ntxiv yog ib qho kev noj haus ntxiv uas muaj cov ntsiab lus ntawm Cistanche extract. Nws yog tsim los muab cov txiaj ntsig kev noj qab haus huv cuam tshuam nrog Cistanche hauv daim ntawv yooj yim-rau-siv. Cov tshuaj ntxiv feem ntau tuaj hauv daim ntawv tshuaj ntsiav lossis ntsiav tshuaj. Nws kuj tseem muaj nyob rau hauv daim ntawv hmoov uas tuaj yeem ntxiv rau cov dej qab zib lossis smoothies. Qhov ntau npaum li cas yuav txawv nyob ntawm seb cov khoom siv tshwj xeeb thiab qhov xav tau siv. Cistanche kev noj qab haus huv tshuaj feem ntau yog siv los txhim kho kev sib deev muaj nuj nqi, raws li Cistanche ntseeg hais tias muaj aphrodisiac zog. Nws kuj tseem siv tau los txhim kho fertility ntawm txiv neej thiab poj niam.

Ntxiv nrog rau nws cov teebmeem ntawm kev sib deev kev noj qab haus huv, Cistanche cov tshuaj kho mob kuj tseem muaj cov tshuaj tiv thaiv kab mob thiab antioxidant. Qhov no tuaj yeem pab txo qhov mob thiab mob hauv lub cev thiab tiv thaiv kev puas tsuaj los ntawm cov dawb radicals. Cistanche noj tshuaj pab kuj tseem muaj cov teebmeem neuroprotective, pab tiv thaiv lub hlwb tiv thaiv kev puas tsuaj thiab txhim kho kev txawj ntse. Nws kuj tseem muaj cov khoom tiv thaiv kev laus thiab pab txhim kho daim tawv nqaij noj qab haus huv. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias thaum Cistanche cov tshuaj kho mob feem ntau pom tias muaj kev nyab xeeb, lawv tuaj yeem cuam tshuam nrog qee yam tshuaj. Nws yog ib qho tseem ceeb uas yuav tau tham nrog koj tus kws kho mob ua ntej noj cov tshuaj tshiab lossis tshuaj ntsuab.

Hauv kev xaus, Cistanche cov tshuaj noj qab haus huv yog cov khoom noj uas muaj cov ntsiab lus ntawm Cistanche extract. Lawv feem ntau siv los txhim kho kev sib deev muaj nuj nqi thiab fertility, nrog rau muab lwm yam kev noj qab haus huv cov kev pab cuam xws li txo o thiab txhim kho lub hlwb ua hauj lwm. Raws li nrog rau txhua yam tshuaj ntxiv, nws yog ib qho tseem ceeb uas yuav tau tham nrog koj tus kws kho mob ua ntej siv Cistanche cov tshuaj kho mob kom ntseeg tau tias lawv muaj kev nyab xeeb thiab tsim nyog rau koj tus kheej xav tau.